Multiply.com is better than Pay Per Click Marketing
Do you know why I sometimes think Multiply.com is better than pay-per-click ads?
Pay Per Click Marketing Versus Multiply.com
I’ve been with the Internet marketing industry as a Filipino SEO for almost 3 years. And yes, I’ve worked with Google Adwords, Yahoo Search Marketing, and MSN Ad Center. Adwords can make profitable returns to your business, but you are always challenged with cut-throat keyword-bidding competition.
The Freedom to Choose and Target your Market
Now with Multiply.com, where most Filipinos – from students, to professionals, and even moms seeking extra income can be found, comes out to be an interesting option! Multiply lets you upload your product photos, together with specs and all. You gain a market by continuously adding contacts and business prospects to deal with. They in turn, translate into buyers/customers (not to mention your search engine listing placements). Yes, multiply is searchable (indexable – if there’s such a term! Haha!)… unlike Friendster.
With multiply, you have the freedom to choose your target market. You can get as many contacts as you wish! Turn around is faster as you can easily note down your email add and mobile number. The trick is, just like in any paid campaign, your landing page has to be optimized for conversion (i.e. call-to-action links; good fluid content). Ad placement in Multiply’s group networks are endless. Best of all, the Multiply platform is FREE!
Audience Demographics at its Best
Of course, you cannot necessarily beat the scope and reach of an Adwords campaign, for example if you wish to target a broader audience base. But think about it, the most profitable keywords in your paid campaign are those that are more specific and targeted (less expensive most of the time). Why not switch to something that will let you have the capability to really shoot for your particular market segment? Multiply lets you take a peek on people’s demographics – so that’s a plus point, too.
Adding a Personal Touch
But what I love most about Multiply.com is that you can go as personal with your customer, as you wish. Personally replying to each email and SMS brings a “closer” bond between seller and buyer. That’s customer rapport to beat. Being online doesn’t mean being automated and impersonal all the time. Multiply.com has so much room for personal customer service.
I’m not dumping my pay-per-click belief of sales profits online. The best option actually, is to combine the two platforms in your search marketing campaign (IMO only). I think the point I’m driving at is rethinking of resource allocation whenever you sell something on the Web.
Disclaimer: This isn’t a paid post for Multiply.com (hehe!)
